Discovery DMAX Ident

Concept art from client.

Google Sketchup model based on concept art, working out both floorplan and depth of light field.

Sketchup Renders.

Final image.

Artillery /

My brief was to turn the client’s artwork into a working installation for approx £3000.

Sketchup was used to work out how many lights could be used to provide a decent light field – with enough fill for the logo – without causing perspective issues. From there, plans were made for the construction elements and lighting hire arranged. 40 Kino-Flo fluorescent tubes were used as neon was too expensive.

The wall was finished with ultra matte-black paint while the letters had white vinyl applied for a gloss finish.

See below for a short making-of video.