Discovery DMAX Ident
Concept art from client.
Google Sketchup model based on concept art, working out both floorplan and depth of light field.
My brief was to turn the client’s artwork into a working installation for approx £3000.
Sketchup was used to work out how many lights could be used to provide a decent light field – with enough fill for the logo – without causing perspective issues. From there, plans were made for the construction elements and lighting hire arranged. 40 Kino-Flo fluorescent tubes were used as neon was too expensive.
The wall was finished with ultra matte-black paint while the letters had white vinyl applied for a gloss finish.
See below for a short making-of video.